Honda: Everything but the Crosstour

In anticipation of the release of the new Honda Crosstour, we shipped a mysterious set of packages to photographers and influencers around the USA.

Packages were customized to the interests of the receiver, giving them everything they needed for a new adventure with the exception of one critical item: a car. Soon after, they got another surprise when we handed them the keys to a Crosstour and sent them on a road trip.

Each adventure was documented with a photo series on Instagram, capturing the Crosstour in its element and showing the authentic reactions of influencers as they explored new places in their adventure-mobile.