Netflix: Benji

Netflix isn’t yet well-known for providing original family entertainment— for the release of their Original film Benji, we needed to generate awareness of the film and develop a creative campaign that would:

• Drive greater association between family entertainment and Netflix
• Include dogs as part of family movie night
• Create moments for families to interact beyond just watching the film

We developed the creative platform: Bring Benji Home, to draw attention to the return of a beloved character to homes everywhere via Netflix. A few pieces of our work included: the first ever dog-friendly trailer, an activity book for families, and an out of home unit in Times Square.