Under Armour: Drone Drop

In the Sneaker world, it’s tough to compete in a game that’s been dominated by the same brands for decades. Under Armour asked us to make Steph Curry’s new signature shoe famous with a disruptive activation in the Bay.

Mimicking Steph Curry’s ability to launch from anywhere at any moment, we came up with an idea to unleash the world’s first sneaker drop via drones.