Brilliant Bicycles

At Brilliant I helped develop a full brand strategy and positioning (Life at a Better Speed) as well as a content marketing program, collaborating with designers, artists, and brand partners to grow our community.

I created an ambassador/influencer program, sending bicycles to photographers in bike-friendly locations to document their daily commutes and inspire others to get back in the saddle. I also grew our partnerships, putting our bikes in TOMS and Madewell stores and doing social campaigns and collaborations with CoolHaus, Glossier, Cotopaxi, and Bucketfeet.