Caesarstone: The Interior Collective
The average customer buys countertops once every SEVEN YEARS. How do you keep people engaged during a forever-long purchase cycle?
We worked with Caesarstone to launch The Interior Collective, an editorial project focused on design possibilities. We featured design projects using Caesarstone and teamed up with professionals to provide advice for readers looking to reimagine their kitchen and baths. So even if you aren’t ready to buy new countertops, you can still dream about it.
Role
- Content Strategist
- Editor
Company
- BLITZ Agency